Apple is in the Tank!
I have been an avid user and fan of Macs since around 1983. Even when my university attempted to bribe me with a new PC, I did not falter, I kept my MAC. And I have always appreciated the support and quality of machines that I have purchased.
Recently Apple emailed with a recall of a Western Digital hard drive. Dutifully and trustingly, I brought my iMAC to the Apple Store in Leawood, Missouri. The hard drive was replaced in about two days. I was happy with the time frame. But I was not happy with the result. The iMAC would not start. I tried everything I knew to get the thing going. Called an Apple Genius? and he could not get it up and running.
When I returned to the store, the Apple Geniuses were flabbergasted. This does not happen. They did not believe me. They did not apologize. But after several attempts at jump-starting the machine. They decided that it needed to be fixed. My patience was gone!
I asked for a new iMAC since they trashed my old one. In unison they sang. “That could be considered.” But no one would make the decision. I think they were reading the lines from their iPads. A few days later, I brought the machine home. Oral tradition has it that a cable and the screen were broken. Huh? Did someone drop it? I asked for a new machine again and no one would respond. Applecare should have covered it, I think they wanted me to suffer a bit more before they gave me a new machine. When I arrived home my Magic Mouse would not work with the machine. What next?
I told them that crashing my computer was like someone taking your car and crashing it. You wouldn’t want the old car back, you would want a replacement. The Apple ears did not hear me.
Have you been to an Apple Store lately. There are hoards of worker drones in jeans and dark blue t-shirts that look like they need some advice on grooming. Most of them kept their heads buried in their iPads and never looked at you. I think they take a pic of you when you enter the store, and your pic shows up next to your appointment time? Huh? All I got from these drones was, “Sit here?” or “Wait here!” I said that I was perfectly happy where I was but I was told that I was in the way.
(On the plus side, as soon as I entered the store someone talked to me, even though the place looked like it was in total chaos.) It is difficult to hear above the roar of the people clicking, swiping, and complaining. My iMAC is pretty big and they told me to look around the store, but then said that I should keep my hands on the computer because I could lose it.
There were as many as fifteen people in a line at once asking for help. Some problems were handled immediately, like a phone that was in pieces, and other people, like me were sidelined for more than a half hour. I saw a two year old playing and talking on an iPhone. A six year old had dropped his iPhone and it was no longer linked to his new Apple watch. How much did that watch cost? People lost their passwords or locked up their machines or could not use the software. I was watching someone trying to teach a class on how to create a video. He was shouting and no one could hear him.
What a lunatic experience!
Apple is no longer on my “A” List
I wish there was a better machine (I have four of them) for me, I would buy it and leave Apple in the dust. But the truth is that I have thirty years of data on disks and drives that are only formatted for the MAC. To change all of this to a new format would be an impossible task.
So I am stuck with the drones.
Wouldn’t it be great if the drones wore ironed polo shirts, and they actually looked at you. Buy better shirts for your employees, will ya? They look like they found those shirts in a second-hand shop! Burn them!
And maybe, if they didn’t pay some of their executives $89 million a year, they could do more for their customers.
As always, this post is copyrighted by Marla J. Selvidge